Coffee is Melbourne’s life force, and we created some videos with that in mind. Inglewood Coffee in Coburg Melbourne gave us full access to their roasting factory. This allowed us to get real life content of their roasting team turn their raw product into the fuel which drives the city of Melbourne. The cinematography lended to a simplistic modern style, letting the coffee do the walking as a standalone product. Melbourne coffee culture and trends are faster moving than fashion, so capturing the essence of this brand in the way we did was crucial to the success of the pieces. At Moo, coffee runs through out veins. And coffee doesn’t get much better than Inglewood beans. Check them out here.
Producer: Jake Weatherson
Director/D.O.P: Jonathan Cowan