Tayla’s management came to us requiring promotional social media content for Tayla’s Australian Title boxing championship fight. They wanted to show Tayla’s strength and intense training, as well as wanting to build anticipation through instagram story ‘count-down’ assets.
We followed Tayla through her training regime at her humble boxing gym in the suburbs of Melbourne, through to her title fight at Melbourne Pavilion. The video aimed to have the audience feel the intensity of Tayla’s training, taking the hits with her coach through an on-the-shoulder style.
We developed the concept and directed the screenplay, moving from production to final product within a week.
Later, Tayla’s management requested a longer piece with footage captured during our time with Tayla. This would be used as an announcement for a rematch. We obtained radio interviews and used this as a bed to overlay footage which assisted in telling the story.
- Director/DOP: Jono Cowan
- Executive Producer: Jake Weatherson
- Producer: Alex Saundry
- Artist: Tayla Harris
WHAT WE DID
- Location scouting
- Creative direction
- Colour Grade
- Music & Sound Design